The Niche Blog

New York summers are no joke. But there is still a way to make the most of your summer! We’ve rounded up some of our favorite cool girl spots (emphasis on “cool”) so you can still enjoy the city without...

What Does Your Charm Say About You? Build a Bracelet That Tells Your Story Charms are more than just accessories they’re a way to express your personality, passions, and story. At The Niche Shop, every charm we curate has a...

How to Use Our Online Bracelet Builder: A Step-by-Step Guide to Creating Your Perfect Charm Bracelet Ready to build a bracelet that’s so you? Our online bracelet builder makes it super easy (and fun!) to design your own Italian charm...

Summer in New York is not for the faint of heart. There comes a point in the summer, somewhere between your third iced coffee and second outfit change that you start to question why you ever romanticized this city. When...

A One-Day Guide to Bouncing Between the Best of the Upper West & East Side.  We mapped out the ultimate New York City day uptown, with vintage finds, coffee stops, museums, and sweet treats sprinkled in. Whatever your niche is,...

Euro summer is more than a vacation—it’s a mood. It’s linen sets in Positano, aperol spritzes in hand, romantic nights in Paris, and sun-drenched memories you’ll want to bottle up and wear forever. And what better way to capture that...